Eucheumatoid farming in Kenya - Mr. Alex Kimathi
Please post your questions on the talk here. Also, do not forget to upvote and comment on other interesting questions from fellow participants.
What type of dehydration technology do you recommend for farming commercialization? Thank you in advance
The point of marketing is to make sure that the buyers that need your products and services know about you, develop a favorable impression of you, and are willing to take a next step with you. Great marketing leaves no doubt in the mind of the prospect that you understand what they need. Great marketing creates a belief that you can handle the problem. And, finally great marketing highlights why you are different from your competitors in a beneficial way.
How do you find that unique quality about your business? It's something that you will want to highlight in all your content - your website, your blog, your mailings, etc. Finding one or two things that really define why you're special effectively cuts through so much of the "me too" messaging as well as b2b email list messaging that is so vague or jargon-filled that it becomes indistinguishable from that of the competition.
A great way to find out the best characteristics of your business is to interview your customers. I'd go a step further and suggest that you get someone from outside the company to conduct the interviews. There are things customers might be more inclined to share with the interviewer than with you. Often times, when a customer knows you very well, they might have a tendency to say what they think you want to hear. The other side of the coin is that we tend to listen for things we want to hear and may overlook something outside of the perception we have of our business. It's important to be open to fresh perspectives - as those perspectives just may resonate better with future customers than the messaging you are currently using.
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